About us

Hourlux is a distribution company specialising in representing exclusive timepieces, luxury jewellery, and accessories across the Benelux and Scandinavia.

Founded in 2014 by Kelaine Roethlisberger and Alexander Wijt, Hourlux leverages their extensive international experience in the high-end watch industry. With established relationships across both retailers and brands, the company offers a carefully curated portfolio of objects, renowned for exceptional quality, innovation, and timeless elegance.

Our carefully curated portfolio features brands renowned for exceptional quality and distinctive stories, including QLOCKTWO, CHRONOSWISS, SwissKubik, LA BRUNE & LA BLONDE, Scatola del Tempo, and DaqiConcept.

Each brand is, in its own right, an objet d’art, achieving a refined balance between modern technology and timeless craftsmanship. It emphasizes both aesthetics and functionality, creating pieces that integrate seamlessly into contemporary lifestyles.

The brands we represent have received numerous global design awards and are regularly featured in leading international publications. We are proud of the strong network of strategic partners we have built across the Benelux and Scandinavian markets, all passionate about their businesses and dedicated to presenting these exceptional brands in aspirational retail environments.

Our team

Alexander Wijt

Dutch-born, Alexander Wijt, a watch aficionado has fervently explored his passion for timepieces since his early childhood. This has led to a successful career in sales and brand management at leading companies such as Omega, Piaget, and IWC. He leads the company with his innovative thinking, out-of-the-box ideas, and strategic vision. Sales is his area of expertise as he maintains close contact with all our official re-sellers.

Kelaine Roethlisberger

Kelaine Roethlisberger, originally from Switzerland, is a true scholar of horology. She developed her expertise having spent her career working with specialty brands such as Ulysse Nardin and Girard Perregaux. Her analytical thinking, sharp business acumen, and driven nature ensures that the company consistently operates at its peak. She currently leads Hourlux’s Finance and Logistic functions.

Ghanaan Edwards

Ghanaan Edwards who is South Africa born, has extensive experience is retail managent and procurement after spending much of her career in the fashion industry. Her ability to achieve business objectives through innovative marketing strategies, creative PR, and excellent customer service ensures that the company is always a step ahead. She heads all Marketing and PR within the company.

Rogier Klaasen

After completing a successful internship at Hourlux while pursuing his diploma in Business Management at Avans University, Rogier was promoted to Account Manager heading up his own portfolio of clients in the Benelux. He is talented in Sales, Training and Development, as well as being a natural team player. His results-driven mentality ensures that success is the only option.

Our team’s diversity and strong values are key factors to our success and business growth. If you would like to work with us and become an official re-seller of one or more of our brands, we invite you to connect with us.